According to our new report, “An Interview with The Couch Shopper: The Episerver Holiday Ecommerce Report 2020”, this year’s holiday shopper will be more demanding, more socially savvy — and they will likely be doing their shopping from the comfort of their own couch.
Key findings of the report
- The vast majority of the world’s online shoppers are most likely to be on the couch when shopping online
- Ecommerce traffic has witnessed double-digit gains in 2020 as stores close and shoppers flock to digital options
- Most gift shopping will be conducted online and through Amazon