Through customer interviews, data collection and subsequent financial analysis, Forrester concludes that Episerver Intelligence Cloud can provide customers a 397% return on investment over 3 years with a break-even point of less than 3 months.
The study includes a quantitative and qualitative overview of Episerver Intelligence Cloud’s rapid-time-to value including:
- Accelerating the path to purchase by suggesting content uniquely relevant to an individual’s interests and purchase readiness
- Improving the customer experience by guiding content creation to satisfy demand
- Removing barriers to an effective personalization program by eliminating the need for manual-rules creation
- Reducing the costs of additional content creation by getting more value out of current content investments
It’s never been more critical for brands to adapt to a customer’s in-the-moment needs or risk appearing tone-deaf by serving irrelevant and insensitive recommendations. Through Intelligence Cloud, marketers can understand the emerging needs of their customers, mimic the empathy online that they’d show in face-to-face conversations, and improve conversions and customer experience as a result.
Justin AnovickChief Product Officer Episerver