The Forrester Wave™: Agile Content Management Systems, Q1 2021

Optimizely (Episerver) has been named a Leader in The Forrester Wave™: Agile Content Management Systems, Q1 2021. According to the report, “Optimizely’s developer and practitioner tools and content services capabilities are particular strengths. Read the report to learn how 15 top CMS vendors stack up.

The Forrester Wave™: Agile Content Management Systems report provides an overview of CMS market trends and assesses the strengths and weaknesses of 15 vendors providing agile Content Management Systems. The evaluation highlights Leaders, Strong Performers, Contenders, and Challengers. Get the report to find out why Optimizely (Episerver) was named a Leader.

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The report includes

  • An overview of agile CMS trends
  • The strengths and weaknesses of 15 CMS vendors
  • Assessments of each vendor’s strategy, market presence and current offering
  • In-depth analyses and helpful information for application development and delivery (AD&D) professionals searching for a CMS

We believe Optimizely’s leadership position in Forrester’s most recent report is a validation of both the strategic business decisions we’ve made over the last 12 months and the continuous effort our team puts into improving our CMS strategy and capabilities. The breakthrough combination of our traditional CMS with the added benefits of acquired organizations like Idio and Optimizely make Content Cloud a strong choice for those searching for a content management system.

Justin Anovick

Chief Product Officer Episerver

About the report

Title

The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021

Analyst

Nick Barber, Allen Bonde, Sara Sjoblom and Madison Bakalar

Published

February 22, 2021

Read more at Forrester.com

What vendors are included in The Forrester Wave™: Agile Content Management Systems, Q1 2021 and what were the inclusion criteria? 

15 vendors including Acquia, Adobe, Amplience, Automattic, Bloomreach, Contentful, Contentstack, CoreMedia, Crownpeak, Kentico, Magnolia, OpenText, Optimizely, SDL, and Sitecore are included in The Forrester Wave™: Agile Content Management Systems, Q1 2021. Each vendor was measured against 26 criteria and listed as a Leader, Strong Performer, Contender or Challenger

To be included in the report, Forrester assured that each vendor had:

  • A track record as the primary CMS for omnichannel content at large organizations
  • Frequent Forrester inquiries from clients about each vendor
  • A mix of IT and business users
  • Enterprise customers and local operations in at least two major regions
  • Three referenceable current enterprise customers
  • Regional or global services partners

Why is the Forrester Wave™: Agile Content Management Systems, Q1 2021 useful for evaluators?

Chiefmartec says there are more than 8,000 marketing technologies in the market. There are a vast number of CMS providers. We believe Forrester’s report can help marketers, executives, application development and delivery (AD&D) professionals, and other decision makers responsible for content management at their organization, find a vendor that best suits their needs.

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