2019 Gartner Magic Quadrant for Digital Commerce

Episerver, offering a core digital commerce application with CMS, search and personalization, has been positioned as a Challenger in the report. This is the fourth year in a row Episerver has been recognized in the Gartner Magic Quadrant for Digital Commerce.

The Gartner Magic Quadrant for Digital Commerce assesses the strengths and cautions of vendors providing digital commerce platforms. Individuals who are in Episerver’s marketing database can download this complimentary report.

The report includes:

  • An overview of the digital commerce market
  • The strengths and cautions of each vendor in the Magic Quadrant
  • Assessments of each vendor’s ability to execute and completeness of vision

Episerver offers a powerful solution for companies that want a robust commerce engine that includes a market-leading CMS. We enable companies to deliver rich, personalized experiences across the entire customer journey. Using our artificial intelligence, they can engage buyers at the right time with the right content, wherever they are.

Justin Anovick

Chief Product Officer Episerver

About the report


Gartner Magic Quadrant for Digital Commerce 2019


Penny Gillespie, Christina Klock, Mike Lowndes, Sandy Shen, Jason Daigler, Yanna Dharmasthira


22 August 2019

Read more at Gartner.com

Gartner’s market overview of digital commerce platforms

Choosing a digital commerce platform has become increasingly complex, as there is a wide variety of offerings, functionality and service offers. In addition, while ecommerce platforms are the core of the digital commerce market, they are often supported by a number of technologies.

In the Gartner Magic Quadrant, the report lists some of the basic functionality for digital commerce platforms. We believe some of the basic functionalyties can also be like: merchandising, pricing and promotion management; shopping cart and check-out; SEO tagging; product search capabilities; and localization for different countries. However, each platform implements this functionality differently, so it is important to understand what exactly is included and how it integrates with other technology.

Why should evaluators read the Gartner Magic Quadrant for Commerce?

We believe Gartner’s report focuses on how digital commerce vendors will be able to meet the future needs of end users. The Magic Quadrant can help evaluators and decision makers understand how the ecommerce market is changing, and which platforms are best suited to address those changes.

The report states, "that by 2023 80% of organizations using AI for digital commerce will achieve at least 25% improvement in customer satisfaction, revenue or cost reduction". Platforms of the future will be able to understand and anticipate individual customer needs, simplify the purchasing process, and personalize the customer experience.

Vendors listed in the Gartner Magic Quadrant for Digital Commerce

The Gartner Magic Quadrant for Digital Commerce 2019 evaluates 13 vendors. These vendors are categorized in the quadrant according to whether they are a Leader, a Challenger, a Visionary or a Niche Player.

Episerver is listed as a Challenger in the report, for its ability to execute and completeness of vision.

Gartner’s in-depth analysis of digital commerce vendors

The Gartner Magic Quadrant for Digital Commerce presents both a quick graphical overview of various vendors in the market, as well as an in-depth analysis of each selected vendor. Gartner’s Magic Quadrant reports have been guiding companies in selecting software vendors since the 1990s.