Gartner Magic Quadrant for Digital Experience Platforms 2021

Episerver (Optimizely) has been named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms. Episerver (Optimizely)’s customer-centric DXP consists of Content Cloud, Intelligence Cloud and Commerce Cloud. Episerver (Optimizely) is named for its ability to execute and completeness of vision.

Per our understanding, the Gartner Magic Quadrant for Digital Experience Platforms report provides an overview of DXP market trends and assesses the strengths and cautions of vendors providing digital experience platforms (DXP). This is Episerver (Optimizely)’s fourth year of recognition in the report.

The report includes

  • An overview of Digital Experience Platform market trends
  • The strengths and cautions of 16 DXP vendors
  • Assessments of each vendor’s ability to execute and completeness of vision
  • In-depth analyses and advice about the market’s direction, maturity and participants

Episerver and Optimizely have been on a transformational journey together. As we unite as one company, our vision is to empower people to unlock digital potential. I believe that the Gartner Magic Quadrant DXP Leader recognition again this year is because of our ability to execute and completeness of vision. We strive to provide visionary products that deliver true business value for our customers and help them deliver powerful digital experiences and this recognition makes us have the belief that we are in the right direction.

Justin Anovick

Chief Product Officer Episerver

About the report

Title

Gartner Magic Quadrant for Digital Experience Platforms 2021

Analyst

Irina Guseva, Mick MacComascaigh, Mike Lowndes

Published

January 26, 2021

Read more at Gartner.com

​A new chapter as Optimizely

After three years of recognition in the Gartner Magic Quadrant, Episerver’s fourth year of inclusion looks a bit different. Episerver is listed in the Gartner Magic Quadrant as Episerver (Optimizely). Together, Episerver and Optimizely are on a journey of brand and digital transformation. Soon, we’ll be uniting as one and reintroducing ourselves as Optimizely, the leading Digital Experience Platform designed to help you unlock digital potential.

Read more about our name change

How does Gartner define digital experience platforms?

Gartner defines a digital experience platform (DXP) as, "An integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences."

Why is the Gartner Magic Quadrant for DXP useful for evaluators?

There is a great deal of variety in vendor solutions for DXP. We believe that the Gartner Magic Quadrant for Digital Experience Platforms 2021 can help professionals responsible for digital and customer experiences find a vendor that is right for their needs.

Vendors named in the Gartner Magic Quadrant for DXP 2021

The Gartner Magic Quadrant for DXP 2021 assesses a total of 16 vendors. These vendors are recognized/evaluated in the quadrant according to whether they are a Leader, a Challenger, a Visionary or a Niche Player.

Per our understanding, to be included in the Gartner Magic Quadrant for Digital Experience Platforms, vendors must meet several criteria related to product packaging, revenue and market, geographic coverage and functionality. The DXP solution must be able to perform or support functions for customer experience, DXP management, multichannel delivery, customer data management, cloud enablement and multilingual support, among other functionality.

 

Disclaimer

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Endorsement disclaimer – Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Graphic disclaimer – This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Episerver.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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