Gartner Magic Quadrant for Digital Experience Platforms 2020

Episerver, the customer-centric digital experience company, has been positioned for the first time as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms. We believe our Customer-Centric Digital Experience Platform delivers advanced capabilities for content management, personalization and analytics.

This is Episerver’s third year in the Gartner Magic Quadrant for Digital Experience Platforms. The report assesses the Strengths and Cautions of vendors providing digital experience platforms (DXP).

The report includes

  • An overview of DXP market trends
  • The Strengths and Cautions of each DXP vendor in the Magic Quadrant
  • Assessments of each vendor’s ability to execute and completeness of vision

Being named a DXP leader, in my opinion, shows that Episerver’s customer-centric platform and visionary products are delivering real value to our customers. With our recent acquisitions of Idio and Insite, we are strengthening our personalization, content and commerce solutions even more. Our mission is to help companies close the gap between the experiences they’re delivering today and the ones their customers expect today and tomorrow.

Justin Anovick

Chief Product Officer Episerver

About the report


Gartner Magic Quadrant for Digital Experience Platforms 2020


Irina Guseva, Gene Phifer, Mike Lowndes


January 29, 2020


How does Gartner define digital experience platforms?

Gartner defines a digital experience platform (DXP) as an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.

Why is the Gartner Magic Quadrant for DXP useful for evaluators?

The digital experience platform market is still immature, which means there is a great deal of variety in vendor solutions. The Gartner Magic Quadrant for Digital Experience Platforms 2020 can help professionals responsible for digital and customer experiences find a vendor that is right for their needs.

Vendors listed in the Gartner Magic Quadrant for DXP 2020

The Gartner Magic Quadrant for DXP 2020 assesses a total of 18 vendors. These vendors are categorized in the quadrant according to whether they are a Leader, Challenger, Visionary or Niche Player.

To be included in the Gartner Magic Quadrant for Digital Experience Platforms, vendors must meet several criteria related to product packaging, revenue and market, geographic coverage and functionality. The DXP solution must be able to perform or support functions for customer experience, DXP management, multichannel delivery, customer data management, cloud enablement and multilingual support, among other functionality.

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