Gartner Magic Quadrant for Web Content Management 2019

Episerver, offering a broad product portfolio for content management and digital commerce, has been positioned as a Leader in the report for the fifth year in a row.

The Gartner Magic Quadrant for Web Content Management assesses the strengths and cautions of vendors providing content management systems (CMS)

The report includes

  • An overview of the web content management market
  • The strengths and cautions of each CMS vendor in the Magic Quadrant
  • Assessments of each vendor’s ability to execute and completeness of vision

Consumers today are overwhelmed by too many options. At the same time, web content management users are underwhelmed by what they can do with their system. Episerver solves this with advanced, easy-to-use personalization capabilities that deliver better customer experiences and create more opportunities for companies

Justin Anovick

Chief Product Officer Episerver

About the report


Gartner Magic Quadrant for Web Content Management 2019


Mick MacComascaigh | Irina Guseva


July 30th, 2019


How does Gartner define web content management?

Today CMS is about more than managing content, it is about delivering effective digital experiences across multiple channels. Organizations can choose a CMS that is a commercial product, an open-source tool, a cloud service, or a hosted service.

Why is the Gartner Magic Quadrant for WCM useful for evaluators?

Selecting the right web content management system is a key part of any organization’s digital transformation. The system should support the organization’s business needs, optimize workflows and integrate with other systems. We believe the Gartner Magic Quadrant for WCM helps evaluators and decision makers identify the most suitable vendor and platform for their needs.

Evaluators selecting a CMS should list their specific use cases and business needs for the system. The Gartner Magic Quadrant for CMS helps evaluators assess how each platform can fulfill these needs. Business needs and use cases can include content creation and content templates, content repositories with metadata, library services, website navigation features, content deployment features, system integrations, and real-time personalization.

Vendors listed in the Gartner Magic Quadrant for CMS 2019

The Gartner Magic Quadrant for CMS 2019 assesses a total of 18 vendors. These vendors are categorized in the quadrant according to whether they are a Leader, Challenger, Visionary or Niche Player.

To be included in the report, each vendor must meet certain revenue criteria. The calculation of the vendor’s revenue includes the revenue from sales of WCM software, maintenance and support services, but it does not include the revenue from professional services and the sale of products manufactured by other vendors.

Gartner's report on CMS

Since the 1990s, Gartner has been creating Magic Quadrant reports to help companies compare software providers. The Gartner Magic Quadrant for WCM is today one of the leading reports on CMS vendors. The report provides in-depth analyses and advice about the CMS market’s direction, maturity and participants.