Delivering Customer-Centric Experiences for Digital Commerce

Learn more about what successful digital experience management requires for both B2B and B2C organizations.

A digital-first strategy can help both B2B and B2C organizations thrive. As this IDC Technology Spotlight will showcase, a marriage of a technology and business focus benefits all. Read on to discover the benefits of a modern DXP platform, successful DXP management strategies and IDC’s observations on market trends.

What do you need to provide a high-level digital experience strategy? You’ll need the below key points and more.

  • Omni experiences
  • Content management
  • Frictionless commerce
  • Personalization
  • Development tools

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