Forrester Research: There’s no personalization without content intelligence

Customers demand personalized experiences across all touchpoints. To meet these rising expectations, companies use customer data and create more and more content — initiatives that often misfire as they lack streamlined content management processes, content intelligence, and systems that determine the best content assets to serve up to customers.

This report details why personalization initiatives fall short and gives digital leaders the tools to take a more strategic approach to preparing and wiring up content to better deliver on their personalization promises. 

Download now to learn why

  • Customer Data alone is Worthless; Personalization Requires Content Intelligence
  • Today’s Content Management Processes Hinder Personalization Initiatives
  • Atomized Content With Robust Metadata Delivers High-Impact, Relevant Experiences