Amazon has wide variety but content and experiences matter
The report shows that marketplaces like Amazon reign supreme by offering a wide variety of products and price options. To get ahead, brands and retailers must implement dynamic, integrated content marketing and customer-experience strategies that forge personal, emotional connections with shoppers that go beyond transactions.
Voice-assisted shopping most effective for repeat purchases
Voice is gradually becoming part of online shopping habits. More consumers are turning to voice for online shopping. The report, however, shows there is a preference for voice research over voice purchase. Brands and retailers should consider using voice to attract frequent shoppers for repeat purchases, while using traditional channels to build relationships with new customers or less frequent shoppers.
Social media drives purchasing by younger consumers
Social media has evolved into an established shopping channel, particularly for younger shoppers. Influencers are more important than ever. Fifty-two percent of online shoppers who use social media have clicked on an influencer’s post, according to the report, and a third of those shoppers (31 percent) have made a direct purchase from the post.