Episerver Perform and Episerver Reach are key components to the Episerver personalization suite. They easily enable personalized product recommendations throughout your web and mobile sites and transform mass communications into truly personalized interactions.
Personalization has no doubt been at the heart of many business plans for years. However, as competition for consumers' attention increases, it's more important than ever for businesses to engage with their consumers in a more personalized way. Consumer attention spans are rapidly declining, but when the right content is offered at the right time to the right consumer, he or she is more likely to engage with it.
Mass personalization is becoming a reality. Episerver Perform and Reach enable users to not only measure what their consumers care about, but also link the data to the processes that deliver it.
So, if you're curious about whether you should incorporate Episerver Perfom and Reach or simply want to learn how to use them more effectively, here's your 5-minute breakdown of how the product can help you.
Today's consumers hold increasing amounts of power. Consumers will avoid brands that contact them with poorly targeted communications. According to a survey by Deloitte, 68% of consumers have unfollowed brands on social media, closed their accounts or cancelled subscriptions due to a brand's messaging not being relevant enough to them.
So, how do Episerver Perform and Reach help to deliver more relevant content to your customers to boost engagement?
According to a recent study by Microsoft, the average human being now has an attention span of eight seconds (so congratulations if you made it this far!). To retain a customer's loyalty and trust it's important to reach them when they're most engaged. Visitors need a compelling reason to stay on site, and a compelling reason to return. So, whether a customer is engaging with a brand online or offline they'll expect a tailored, bespoke experience at an individual level.
Episerver Reach analyses the past and current behavior of each customer to enable highly personalized product recommendations every time they engage. Event triggers and email personalization use a combination of artificial intelligence and machine learning to reach out to customers at the right time and on the right platform to ensure your brand is always top of mind for them. This can come in the form of:
Combine customers dwindling attention spans with a crowded and competitive market, it's growing increasingly hard for brands to hold their place at the top of their customer's minds. So, provide them with a beeline to engage with your brand by transforming mass communications into truly personalized interactions with Episerver Perform and Reach.
As an existing Episerver customer, you can purchase Perform and Reach with our Experience Driven Commerce bundle.
Get in touch with our customer success team to get started: