2020 Gartner Magic Quadrant for Digital Commerce

Episerver, a customer-centric digital experience company, has been positioned as a Challenger in the 2020 Gartner Magic Quadrant for Digital Commerce. Download your complimentary copy of the Gartner report to learn why Episerver is a Challenger and to understand Gartner’s view of the digital commerce market.

This is Episerver’s fourth time as a Challenger in the Gartner Magic Quadrant for Digital Commerce. We believe Episerver Commerce Cloud, with our acquisition of Insite Software for B2B commerce and Idio for personalization and analytics, is the most complete commerce suite for growing companies.

Per our understanding, the report provides an independent, third-party view of digital commerce platform vendors.

The report includes:

  • Digital commerce trends
  • Each vendor’s ability to execute and completeness of vision
  • The strengths and cautions of 15 digital commerce vendors

As a digital commerce 2020 Magic Quadrant Challenger, Episerver believes we are best positioned to help growing companies compete digitally through our B2B and B2C models and content and personalization capabilities in one platform. Our approach to experience-driven commerce puts customers first, gives marketers more agility and speed to adjust to market conditions and reduces total cost of ownership in the process.

Justin Anovick

Chief Product Officer Episerver

Om rapporten


Gartner Magic Quadrant for Digital Commerce 2020


Mike Lowndes, Jason Daigler, Sandy Shen, Penny Gillespie, Yanna Dharmasthira


25 August 2020

Read more at Gartner.com

Gartner’s market overview of digital commerce platforms

Choosing a digital commerce platform has become increasingly complex, as there is a wide variety of offerings, functionality and service offers. In addition, while ecommerce platforms are the core of the digital commerce market, they are often supported by a number of technologies.

In the Gartner Magic Quadrant, the report lists some of the basic functionality for digital commerce platforms. We believe some of the basic functionalities can also be like: merchandising, pricing and promotion management; shopping cart and check-out; SEO tagging; product search capabilities; and localization for different countries. However, each platform implements this functionality differently, so it is important to understand what exactly is included and how it integrates with other technology.

Why should evaluators read the Gartner Magic Quadrant for Commerce?

We believe Gartner’s report focuses on how digital commerce vendors will be able to meet the future needs of end-users. The Magic Quadrant can help evaluators and decision-makers understand how the ecommerce market is changing, and which platforms are best suited to address those changes.

Vendors positioned in the 2020 Gartner Magic Quadrant for Digital Commerce

The Gartner Magic Quadrant for Digital Commerce 2020 evaluates 15 vendors. These vendors are placed in the quadrant according to whether they are a Leader, a Challenger, a Visionary or a Niche Player.

Episerver is positioned as a Challenger in the report, for its ability to execute and completeness of vision.

Gartner’s in-depth analysis of digital commerce vendors

The Gartner Magic Quadrant for Digital Commerce presents both a quick graphical overview of various vendors in the market, as well as an in-depth analysis of each selected vendor. Gartner’s Magic Quadrant reports have been guiding companies in selecting software vendors since the 1990s.

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