You’ve heard it before – “if it isn’t broken, don’t fix it”. Well, in an ever-changing market, even perfection is soon broken if it doesn’t evolve
Testing new features, prices and pathways takes confidence. In our upcoming event “Dare to Experiment” we want to give you the tools to build a culture of experimentation in your business, so that you can make decisions that you know will make a positive impact to your digital experience.
Together with Optimizely, we’re better placed than ever to give you the solution that will help you better understand the impact you have on the customer journey. But successful experimentation is about more than just the platform. It’s also about the culture you create in your business.
We’ll be joined by Alex Atzberger, CEO at Episerver, who'll share our DXP vision and tell you why there's no experience without experimentation. You'll also be able to listen to fantastic customer and partner stories in a panel discussion led by Simon McDonald, Managing Director APAC at Optimizely, and featuring Jess Vandenbruggen, Digital Optimisation Manager at nib Health Funds, Domenic Romeo, Head of Technology at NRL, Damien Mair, Co-Founder + Director at Fusion and Jerome Richard, Managing Director at Digital Balance.
Testing and experimentation isn’t just for the Amazons, Facebooks and Googles of the world. Join our event to learn how large-scale experimentation is right at your fingertips…
Alex Atzberger
Chief Executive Officer
Optimizely
Alex Atzberger is the CEO of Episerver. Alex joined Episerver in 2019 after spending nearly 15 years with SAP, where he was President of SAP hybris and previously SAP Ariba. In 2013, Alex was selected as a Young Global Leader by the World Economic Forum, and he holds an MBA from Harvard Business School. He lives with his wife and dogs in New York City.
Simon McDonald
Managing Director APAC
Optimizely
Simon McDonald is the Optimizely, APAC Managing Director, Simon has been working with the local team to build Optimizely across APAC for the last 2 years. Simon has worked in Data and Martech for over 15 years, helping global technology platforms grow their footprint and revenue in Australia and South East Asia. He is currently based in Sydney, Australia.
Jess Vandenbruggen
Digital Optimisation Manager
nib Health Funds
Jess is the Digital Optimisation Manager at nib, optimising website performance, customer experience, digital strategy, business processes and anything she can get my hands on for the foreseeable future. An experimentation advocate, Jess believes experimentation impacts everyone and more data available for experimentation enables better decision-making across the business.
Jerome Richard
Managing Director
Digital Balance
Focussed on advice to turn data into business value, Jerome leads the team at Digital Balance where they measure, optimise and personalise customer interactions for clients like HBF, ANZ, Amway, Foxtel, SBS, Australia Post and RACV.
Damien Mair
Co-Founder + Director
Fusion
Fusion was founded by Damien 25 years ago as a digital innovation agency that helps organisations connect people to their brand - and creating experiences people love. Part of WPP AUNZ, Fusion clients include RUOK, Kimberley Clarke, Pepper Money, University of South Australia and Adelaide City Council.
Domenic Romeo
Head of Technology
NRL
Domenic is Head of Technology at the National Rugby League, a role that sees him work with an innovative tech stack to deliver outcomes for all NRL stakeholders. Domenic was previously at Network Ten, where he was integral to digital media development and software solutions.
