About this webinar
The inside story of how during lockdown, English Football League (EFL) successfully pivoted their business model. In this webinar we talk to Russell Byrne, Head of Digital for EFL, who will discuss why fan engagement has been so important over the past 12 months. It’s also a chance to see how technology has played a crucial role for EFL in keeping the connection between fans and clubs and how they managed to successfully pivot from in-person football games to livestream on iFollow generating £42million revenue - all of which goes back to clubs and has been a lifeline for many this season.
In just 30 minutes you will learn:
- Why streaming has been so important for fans and clubs over the past 12 months
- Ahead of the delayed 2020 season start in mid-September, how Kin + Carta worked with EFL and their suppliers to replatform their VOD and live streaming offering onto a new platform, and reintegrate with Optimizely (Episerver) DXP, from the ground up
- How preseason planning and modelling, coupled with the scalability of the Optimizely DXP Platform helped cope with the increase in site traffic and live streams
- How Kin +Carta extended their managed service offering to provide additional pro-active real-time support and monitoring on match days, working closely with Endeavour and Optimizely’s Managed Service team to ensure all elements of the solution performed well under increased demand.