About this webinar

Today, B2B buyers are far more cautious and strategic in their purchase journey than ever before. Without a solid digital commerce strategy in place, manufacturing and distribution companies risk losing control of the customer experience.

Join experts from Optimizely, PunchOut2Go, and Verndale on Thursday, June 10 at 12 pm – 1 pm CST to learn how you can reinvent your B2B sales processes to engage the modern customer and stay relevant in the digital age.

Register for this webinar to discover:

  • The current landscape and trends in manufacturing and distribution
  • How to align your digital capabilities to your customers' preferred ordering channels
  • What technologies to consider when implementing a complete B2B commerce solution
  • How to redeploy your sales team through enabling more self-service for your customers
  • The importance of measurement from a KPI and enablement perspective


Brady Behrman

Chief Executive Officer


PunchOut2Go Co-Founder Brady Behrman has served as CEO since 2011. He sets and safeguards PunchOut2Go’s mission of reducing cost and complexity for organizations leveraging procurement technologies. Guided by Brady's vision, PunchOut2Go has earned recognition as a global leader in B2B integrations, receiving multiple industry awards. Prior to his current role, Brady founded a Virginia-based web development and marketing company and served as its President from 2001-2014, maintaining a 100% customer retention rate by delivering specialized solutions that drove client success.

Jeff Pratt

Commerce Director


Heading Verndale's Commerce Experience Practice, Jeff brings over 25 years of business ownership experience and digital strategy leadership across a wide variety of industries and business models to his role. He plays an active part in all commerce engagements at Verndale and acts as strategic advisor and stakeholder throughout its multi-phased commerce implementation programs. These experiences are rooted in his client work with many leading B2B Manufacturers and Distributors (IEWC, Horizon Solutions and BlackHawk Industrial) as well as omnichannel CPG / retail companies (Orvis, Green Mountain Coffee Roasters / Keurig and Hershey Chocolate Company).

Mike Bernard

Vice President of Product Marketing


Mike is a seasoned SaaS and B2B marketing leader. He has held various marketing leadership roles at companies like Reeher, Relationship One and Insite Software, where he was CMO. Mike has 10+ years of experience in demand generation, marketing operations, all things digital and leading strong teams. He is passionate about using creative storytelling to create content that resonates with people and using technology to disseminate that content. All the while, collecting and analyzing the data to make better informed decisions. Mike holds a B.A from the University of MN, Morris in economics and political science and an M.A. from Bethel University in theology and philosophy. Mike is passionate about Victorian architecture, reading biographies, happy hour and his family.