Using Data to Drive your Marketing Automaton

Research from Winterberry Group on the complexity of marketing data has found that on average marketers are using more than 12 different tools to manage campaigns and data. Becoming more successful at marketing automation is not about adding yet another tool under your belt; it’s about giving direction to the people that govern your existing tools to enable long-term success.

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In this webinar we: 

  • Address the challenges facing marketers when it comes to setting up their marketing automation.
  • Explain how your existing Episerver solution can help consolidate many of the marketing tools that you use today.
  • Outline a purpose and a goal for defining marketing automation practices that will set you up for long-term success.  

Portrait image of Jeff Cheal

Jeff Cheal

Sr. Director, Customer Strategy