What’s the value of 1:1 personalization at scale?

Join Kevin Li, Episerver’s Senior Director of Product Strategy as he takes a deep dive on Forrester’s Total Economic Impact study which quantifies the ROI of personalized Content Recommendations and other key capabilities within the newly launched Episerver Intelligence Cloud. The Total Economic Impact study is a commissioned study conducted by Forrester Consulting on behalf of Episerver.

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Personalisering

tis, december 1
11:00 - 12:00 EST

Need help building a business case for personalization?

In just 45mins, you will learn how to solve the three biggest challenges enterprise companies face when attempting personalization at scale: 

  1. Too many choices for customers on your site 
  2. Complexity beyond human ability 
  3. Lack of data driven answers  

Kevin will be joined by guest speakers Brendan Witcher and Kim Finnerty from Forrester Research, who will provide you with helpful frameworks to aid your own personalization and digital transformation initiatives.

Speaker and guest speakers

Kevin Li

Senior Director of Personalization & Analytics Strategy at Episerver
Episerver

Brendan Witcher

VP, Principal Analyst Serving eBusiness & Channel Strategy Professionals
Forrester

Kim Finnerty Forrester

Kim Finnerty

Consultant, Total Economic Impact
Forrester