Avery Weigh-Tronix works with Episerver to deliver engaging new website to its customer base

Avery Weigh-Tronix is a leading global provider of weighing solutions. With over 250 years of experience the company designs, manufactures, markets and services a broad range of high quality industrial products and weighing systems. Avery Weigh-Tronix operates worldwide through a network of wholly owned companies and international dealers and distributors, allowing it to provide a fast response and locally tailored solutions in more than 100 countries. With a sales and service network covering the whole of the UK and Ireland, it’s able to offer the benefit of a global company with a local presence.

The Challenge

Avery Weigh-Tronix wanted to deliver an engaging experience to its customers serving them with localised content that varied from region to region. It also wanted to change the way it connected and presented data from its internal business systems.

The Solution

Avery partnered with leading digital agency dotcentric to deliver the Episerver site. Key functionalities of the new site include:

  • The use of a mega menu to help users find products and services. 
  • A product finder tool which allows users to filter by categories and compare product attributes alongside enquiry forms. 
  • Use of visitor groups to determine the location of users and serve relevant regional content. 
  • A secure portal for customers to locate product documentation, order status, product analysis and engage with both marketing and technical support.             
  • Localised content through the use of visitor groups including relevant news and trade events to sign up for. 
  • Enquiry forms on key product and service pages to collect prospect data. 
  • Lead Forensics for sales and marketing teams to act upon.

The Results

The new website has been a resounding success with Avery’s customer base. Average visitor times on the new website have increased by 45 seconds while the average number of page views per session have increased from 3.51 to 7.13. Moreover, because of the new content structures put in place, there has been an overall decrease in bounce rate from 46.31% to 5.51%.

Average visitor time increased by 45 seconds

Average number of page views per session increased from 3.51 to 7.13

Decrease in bounce rate from 46.31% to 5.51%

Implemented by:

Silver partner

Partner contact
Alastair Higgs

Partner contact
Alastair Higgs