As a global company creating packaging for the food services industry, Detpak's customer base ranges from big brands like McDonald's and Subway to the owner/operator of your local coffee shop. Regardless of size, they all search for food packaging that helps their brand shine.
B2B decision makers spend 1% of their time buying, and 99% researching...almost exclusively online.* This dramatic shift in purchasing behavior led Detpak to embark on a digital transformation journey, including the re-development of Detpak.com. Detpak enlisted the help of Episerver and Episerver premium partner Fusion to create a more engaging and relevant online experience for its visitors.
Detpak's new public website is powered by Episerver Digital Experience Cloud for digital commerce with advanced search capabilities from Episerver Find, a SaaS Cloud based Enterprise Search solution that delivers both enhanced relevance and powerful search functionality to websites.
For international customers, Detpak.com supports six geographies with localized pricing for many of its approximately 600 products. A major strategic objective of the new website is to fulfill the role of the single source of truth for product information. To help visitors find the best products for their business, the company fuses core product information from Detpak's ERP and enriches it with detailed marketing data. A multi-faceted product search tool exposes detailed filtering options to assist customers in locating the right products - quickly and easily.
Inspiration galleries, case studies, and quick access to marketing materials build out the depth of offering for online customers. The final steps in the customer journey are simplified with a shopping cart 'quote request' tool and a sign-up form that has been integrated into Pardot for lead management and marketing automation.
In the first month since launch, Detpak has seen an impressive 430% increase in its customer satisfaction score.
"B2B buyers are no different than the rest of us," says Damien Mair, Fusion Co-Founder. "When they have a problem, the web is their first stop. Their expectations of the digital experience are extremely high due to the totality of their online shopping experiences. For Detpak.com, we took UX cues from fashion and food commerce websites to create a beautiful, high-performing digital solution."
*Source: Ogilvy On: Social Media for B2B Companies - slideshare.net/socialogilvy/ogilvy-on-social-media-for-b2b-companies/
"B2B buyers are no different than the rest of us. When they have a problem, the web is their first stop. Their expectations of the digital experience are extremely high due to the totality of their online shopping experiences."Damien Mair, Fusion Co-Founder