Eason & Son Ltd are the leading Irish book retailer. Like many traditional retailers, Eason have felt the pressure from large online competitors. With a physical footprint of over 60 outlets, for the large bookseller competition is formidable.
Eason & Son wanted to create expectional omnichannel experiences across in-store and online for their customers. The launch had to coincide with the beginning of the biggest retail season of the year - Black Friday through to the January sales.
Episerver Digital Experience Cloud was chosen for its CMS and Commerce platform capabilities. Not only in behavioural merchandising but also its automated marketing and search. The book retailer knew this was the successful combination to achieve their objectives of an enhanced customer experience.
Episerver Premium Partner, Made to Engage, positioned Eason for a seamless integration between Episerver and Dynamics AX. This direct integration to Microsoft CRT helped manage the synchronization of carts, orders and customer profiles. This capability would also enable the Irish retailer to use this data to develop personalization and automated product promotion strategies, driving relevance and overall customer experience.
Eason & Son were able to enjoy a new digital environment in time for the busy retail season. Eason have developed a strong vision for a seamless omnichannel experience for all their customers.
60% revenue uplift over Black Friday weekend
49% revenue uplift over Christmas season
75% revenue increase over January sales