Jenson USA, one of the first online bike shops, has been selling complete bikes, bicycle parts, and accessories on the internet since 1996.
With the company's revenues experiencing 25% growth for three consecutive years, Jenson USA decided it was time to transition their existing ecommerce website to a new platform that could support an accelerated growth trajectory and handle more overall conversions. Intent on improving the customer experience, Jenson sought an ecommerce platform that would help them to personalize content and product recommendations for each individual customer, improving the buyer journey and increasing the likelihood of a purchase. In addition to ecommerce and personalization capabilities, the company also needed to improve its content management process with a user-friendly interface capable of handling a vast, complicated catalog of products and categories.
Jenson USA employed Episerver Premium partner Luminos Labs to implement the Episerver Digital Experience Cloud for digital commerce. The new responsive Jenson USA website, fully managed in the cloud with dozens of new features, includes customer ratings and reviews, a price match request, the option to 'save for later', faceted search, e-gift card functionality, a 'buy' button on category pages, and more. Jenson's marketing team now has the option to personalize content for various Visitor Groups, A/B test blocks and pages, retarget visitors, and utilize dynamic metaclasses and fields for more effective engagement. CommercialWare CWDirect and Dynamics 365 for operations/AX7 were integrated into the solution as part of a separate and parallel initiative to replace Jenson's ERP.
Using the Episerver Digital Experience Cloud, Luminos Labs successfully created a user-friendly, custom internal workflow, enabling Jenson USA to manage a catalog of over 30,000 SKUs and dozens of product categories with ease and efficiency.
As a result of improvements to the overall customer experience, Jenson has seen an increase across multiple business-critical metrics, including: