The NSPCC is UK’s leading source of advice on child abuse and neglect. To bring the charity to the forefront of the digital arena, they envisioned creating a modernised and refreshed brand. The NSPCC turned to Episerver's premium partner, Amaze to drive digital innovation across their channels whilst defining a new standard for digital in the third sector.
Amaze were tasked with bringing the charity’s new brand to life digitally, creating engaging content that clearly tells the story of the ambitious work that the NSPCC undertakes. Their old site was out of date and incapable from a technology and infrastructure perspective. Great content was often buried, calls to action were inflexible and complicated, and the site was inconsistent in design and messaging across its customer journeys. A new website was needed to deliver a personalised experience to their diverse range of audiences, enhancing the overall digital experience.
Built on Episerver CMS, the new website shapes and improves personalised journeys, with content tailored specifically to meet every individual user’s needs. Easy navigation sits at the heart of the new site, ensuring that users have a meaningful experience whenever they visit.
The new, fully responsive website has been designed to put the NSPCC’s website users first, and delivers an inspirational and engaging experience on all devices, enabling users to access the information and content they need quickly and easily, especially in critical situations and when the child is put at risk.
The website also performs a wide variety of functions, from acting as a hub for fundraising, to delivering a rich resource library and providing a platform of help and advice to children, parents, organisations and authorities, the site is crucial to the charity’s work.
The NSPCC have shifted from a focus on the problem, to a clear, engaging focus on the solution and the role everyone can play in the NSPCC’s mission. Driving digital innovation.
NSPCC is the proud winner of the Brand Republic Digital Awards 2016 - Not-for-Profit
Learn how NSPCC built a website to inspire and engage users with the NSPCC brand and move them to take action; to fundraise, give money, volunteer or use information.