In 2012, TalkTalk commissioned a full redesign and redevelopment of the TalkTalk Business website, with the objective of creating a user-centric and accessible site that enabled business users to easily explore and purchase products and services
TalkTalk Business operate the UK’s most extensive next generation network and supply voice and data services to a wide range of business customers. In 2012, TalkTalk commissioned a full redesign and redevelopment of the TalkTalk Business website, with the objective of creating a user-centric and accessible site that enabled business users to easily explore and purchase products and services.
The client was keen to develop a new site to:
In order to ensure the developed solution would meet the needs of the customers, prospects, business and market twentysix began by running a set of workshops with the site stakeholders and audiences both internal and externally as part of an extensive discovery phase. Through these workshops the needs and requirements of the various audience groups were identified, providing insight as a basis for the development of the user journeys, sitemap, wireframes, and site-wide information architecture.
The design team then developed a creative and engaging concept for the new site, underpinned by the findings of the discovery phase. The visually striking design presents the content in a clear and logically segmented way, providing the most intuitive usability for different customer types.
The site was developed on Episerver CMS with innovative functionality, including:
Considered information architecture that allows the user to navigate through the extensive product options easily by building their own bespoke package from available broadband services. The detailed information is also presented with tactical IA elements, such as the mega menu dropdowns, that enable the user to easily understand the product portfolio at a glance.
Highly sophisticated analytics technologies, helps Talktalk Business to gain greater understanding of how users are interacting with the site, and how the website functions with conversion, goals, and key actions. This data can then be used to align engagement and actions with client objectives, and feed into a comprehensive conversion optimization programme.
Online purchasing to drive online sign-up for business broadband products without having to call the TalkTalk sales and customer service team. As a result TalkTalk Business has received great business uplift through the website, with tests returning very positive results:
The new site was launched with clear improvements in user experience, accessibility, optimisation, and conversion, and much more appealing look and feel, to high praise from the internal stakeholders at TalkTalk Business. twentysix and TalkTalk Business continue to work together to on the SEO and CRO / optimization activity.
Highly sophisticated analytics technologies, helped Talktalk Business to gain greater understanding of how users are interacting with the site, and how the website functions with conversion, goals, and key actions.
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