Arcadia Group comprises nine well-known fashion brands including Topshop, Topman, and Dorothy Perkins. The Group has 900 stores in 40+ countries, and ships to 115 countries through its websites. Prior to Episerver, Arcadia's websites displayed basic product recommendations curated by style advisors. Manually maintaining recommendations with a fast-moving product catalog of thousands of products was challenging, and recommendations often stayed live even when a product was out of stock. Even worse, the same set of recommendations was displayed to every visitor to the page.
Topshop, Miss Selfridge, Burton and Arcadia’s other online brands needed a cost-effective, automated and intelligent recommendation solution that could keep up with their fast stock turnover. It also needed to be able to engage with highly individual consumers and deliver a significant uplift in cross-sells and up-sells.
Arcadia needed a solution that would help it deliver intelligent product recommendations and create more personal online experiences. Thanks to Episerver Perform, the Group can now use creativity in determining where to place intelligent recommendations to encourage cross-sells, upsells and impulse buys. In addition to past and present visitor behavior, a number of its brands also factor visitor location amd seasonal and climatic factors into their recommendations.
Recommendations can also be used on basket pages, where the solution analyzes the products there in order to recommend additional purchases. These factors could include pre-configured clothing collections and different price ranges. Recommendations can also be sent in customer emails, based on real-time stock levels.
- Simon Pritchard, Group Digital Director.
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