Where Everybody Knows Your Name: The Power of Affinity Content Marketing

The importance of building personal relationships through responsive customer care.

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Content ManagementPersonalization

Tue, August 11
10:00 AM - 11:00 AM AEST

The Power of Affinity Content Marketing

Businesses in all locations and industries are accelerating their digital strategies. With increasing competition, we need to rethink how we cut through the noise and build personal relationships through responsive customer care. 

One of the keys to attracting new customers is to validate their thinking. You can become their preferred vendor by demonstrating to them that you have an interest in what they do and what they hold important.

In this session, we will discuss examples of effective content marketing – why it works, and how to get it done. In a world where trust is increasingly hard to build, everyone wants to do business with friends, and sometimes you just want to go where everybody knows your name.

When: 10:00am AUS / 8:00pm ET

We look forward to hosting you!

Headshot image of Deane Barker

Deane Barker

Senior Director of Content Management Strategy
Episerver

Deane Barker is the Senior Director of Content Management Strategy at Episerver. He plans and manages the strategic direction of Episerver's CMS product.

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