Build the foundation of your personalization strategy with content intelligence
Brands might know a lot about their customers, but if they don’t have the same depth of knowledge about their content, then it’s impossible to create a personalization strategy, let alone a scalable one. This is further compounded during the current COVID-19 outbreak: where reverse-IP lookup and account identity data for personalization have become redundant as prospects and customers self-isolate at home.Watch now
By creating a 360-degree view of your content to compliment the 360-degree view of the customer, brands can unlock exponential permutations of content to create more relevant customer experiences. Understanding rich media and text content via natural language processing and artificial intelligence is key to scaling content understanding.
In this webinar Kevin Li, Chief Strategy Officer at Idio (An Episerver Company), and our guest speaker Forrester Research senior analyst Nick Barber, will discuss the importance of content intelligence both during and after coronavirus. You will learn how to create a 360-degree view of your content, how to use AI to scale your content understanding, and what smart brands are doing in this space.