Customer Digital Event: Introducing Optimizely’s Data Platform to help you improve your Experiments!

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About this webinar

Join our customer digital event to learn more about the Optimizely Data Platform (ODP)!

Hear directly from Product Experts how combining the newly acquired Zaius customer data platform with existing Optimizely capabilities allows you, our customers to:

  • Harmonize: Bring Optimizely and external data together against a common data model - serving as the new foundation for analytics and segmentation.
  • Understand: Maintain a holistic view of your business through your customer’s lens, helping you better understand them and easily uncover opportunities for growth
  • Act: Capitalize on opportunities by taking action within Optimizely or passing the information for execution in another system

Key takeaways from this webinar

  • An introduction to Optimizely Data Platform (ODP)
  • How our ODP provides greater success and insight when testing and experimenting
  • A live demo of the ODP in action

Agenda

Introduction & Welcome

An introduction to Optimizely Data Platform (ODP)

How our ODP can give you greater success and insight when testing and experimenting

Demo of the ODP split into 3 steps: Harmonize – data coming in through customer profiles and analytics. Understanding – pre-built dashboard. Act – how you can use this data to build audiences for experimentations

Q&A and close

Speakers

Jerod Greenisen

Product Marketing Manager - Intelligence Cloud

Optimizely

Alexander Whitney

Senior Consultant, Strategy & Value

Optimizely