Customer Digital Event: What the Zaius acquisition means for you, our customer

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About this webinar

Join our customer digital event to learn more about Zaius, our latest customer data platform acquisition!

Hear directly from our Product Experts how Zaius, as part of Optimizely’s DXP, creates insight and segments customer data – helping you create hyper-personalized experiences for your customers.

Take a deep dive into:

  • How to personalize your digital experience from the first time customers engage with your brand and build up your own customer data
  • How the pre-built integration points into Shopify, Snowflake, Zendesk and 50 other solutions help our customers create a single view of their customers
  • How the ODP (Optimizely Data Platform) creates insight and segments customer data through interactions with assets and behavioral observations – maximizing your ROI by providing a more complete understanding of your customer

Key takeaways from this webinar

  • What to expect as a customer with the latest acquisition
  • How to create customer-centric experiences with Optimizely’s DXP, with the newly-acquired Zaius customer data platform (CDP)
  • A live demo of our ODP in action


Introduction & Welcome

What this acquisition means for you our customer

How to create customer centric experiences with Optimizely Data Platform (ODP)

Demo of the ODP split into 3 steps: Harmonize – data coming in through customer profiles and analytics. Understanding – pre-built dashboard. Act – how you can use this data in visitor groups within CMS and Commerce

Q&A and close


Alexander Whitney

Senior Consultant, Strategy & Value


Jerod Greenisen

Product Marketing Manager - Intelligence Cloud