Customer Digital Event: How to Climb the Experimentation Ladder Step by Step – NA

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About this webinar

Join our Customer digital event for the latest on our Experimentation solution!  

Hear from our Product Leaders and industry experts who will take you through what experimentation culture is and the best way to embed it into your business. Take a deep dive into:  

  • A keynote session by Craig Sullivan, Optimiser in Chief at Optimal Visit, sharing his insights on “Practical Steps to Embed an Experimentation Culture”
  • A live demo and tips & tricks from Education to see Optimizely’s Experimentation solution in action  
  • Hear directly from customer RS Components on their story of climbing the Experimentation Ladder

Key takeaways from this webinar

  • What experimentation culture is, and the foundations needed to allow it to develop
  • How to get started on your company’s Experimentation journey
  • 10 practical steps for Experimentation Culture to flourish

Keynote speaker

Craig Sullivan

Optimiser in Chief

Optimal Visit

Craig has been blending Experimentation, UX, Analytics, Psychology and Customer Research for over 13 years, powering growth for companies like Google, Amazon, Spotify, Eurostar, Lego, Asos, Facebook and Red Bull. He has helped over 400 clients to unlock the latent value and growth inside their products or services, that they had no idea existed. Using a mixture of Design Thinking, Lean, Agile, Analytics, User Research, Experimentation, Coaching and Cultural Change, he’s found over £4Bn additional revenue for his clients.


Chris Purcell

Product Strategy Manager