What if you could read the mind of your clients without them saying a word?
Financial services buyers emit a wide variety of signals as they research and evaluate your products and solutions. The most effective banks, insurers, credit unions and asset managers are equipped to receive, interpret and act on these unspoken signals and turn them into personalized, predictive and frictionless experiences.
On Thurs Mar 25th, 11am Eastern: John Field - Product Marketing Manager at Episerver, and guest speaker Jessie Johnston, Principal Analyst at Forrester Research, will show you and your team can become client mind-readers.
The session will be deeply practical and give you actionable frameworks and research-backed suggestions so that your organization can be better placed to predict, understand and meet the needs of customers.
In just 45mins, you will learn:
- WHAT are the different types of financial services buyer signals
- WHERE to capture those signals
- HOW to classify and connect those signals across data sources, program activation systems, and marketing workflows