Part of the series:
Unlock digital potential in banking

Are your digital properties ready for the new first impression?

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About this webinar

There’s a new ranking factor in town, and it’s one that will affect websites worldwide. Are you ready for Google’s next big update? On the mobile front, banks are increasingly competing on the features and functionality of their apps – more so than ever before.

Join us for a conversation on how banking and finance leaders can stay competitive in this fast-changing digital environment.

In this webinar, experts from Optimizely, WillowTree, and Siteimprove will be discussing what companies can do to prepare for Google’s 2021 algorithm update and achieve better customer acquisition and business performance.

Register for this webinar to learn

  • Why the page experience is becoming the new customer experience indicator
  • The impact of Google’s Core Web Vitals update on search rankings
  • How to align user needs with business goals to create an effective product roadmap
  • How to build proactive digital roadmaps for post-COVID success


Kate Gallaher

Partner & VP of Financial Services Practice


Kate Gallaher has over a decade of digital agency and consulting experience, partnering with clients to lead digital strategy and operational transformation. Inspired by designing solutions with the user at the center, Kate works with clients on the value and impact that technology can have on the user experience, their strategy, and market differentiation. As a Partner & VP of Business Development at WillowTree, Kate leads the digital product agency’s Financial Services Practice. Prior to WillowTree, Kate spent her career in consulting at Deloitte. Kate lives in North Carolina with her husband, Brad. She will always root for ACC sports (if they can be played safely during COVID!) as an alumnus of the University of Virginia (B.S. in Systems Engineering) and the University of North Carolina (Masters of Business Administration).

Diane Kulseth

Senior SEO Consultant and Trainer


Diane Kulseth is the Senior SEO Consultant and Trainer at Siteimprove, where she leads SEO education for the US team and works with customers and prospective customers in building a stronger SEO strategy. Prior to her current role, she served in Digital Strategy positions at the University of St. Thomas, the largest private college in Minnesota and local non-profit, With over 10 years of cross-vertical experience, including Fortune 500 brands, e-Commerce, Healthcare, and Government, Diane enjoys digging into and solving complex digital marketing problems that customers face, enabling them to connect with qualified audiences and increase their brand reach. She is a frequent speaker on SEO & digital marketing with recent talks at SMX and Digital Summit at Home.

Rosie Rice

Senior Consultant, Strategy & Value