Part of the series:
Unlock digital potential in banking

From Boomers to Zoomers: Preparing banks for the greatest generational wealth transfer in history

Register to watch now

About this webinar

During last few years, online behaviors for all demographics have evolved and customers’ expectations are often driven from other digital engagements in unrelated industries. 

In their latest research, Hero Digital examined several attributes, including trust, convenience, ease of interaction, and connection, to identify what is essential for banks to remain competitive, set them apart from their competition, and – most importantly – how these expectations differ by generation.

Baby Boomers are predicted to pass $8.8 trillion in assets to the generations following them over the next decade. Financial institutions need to be prepared to connect with these younger customers, taking into account how each generation’s bank relationships differ. 


The generations do not bank the same. How can banks continue to connect with their existing, aging customer base while also attracting new, younger customers?



In this webinar we'll cover

  • What's most important to each generation
  • How to optimize trust and personalization in your digital branches
  • How to create experiences for every audience
  • Spotlights on organizations who are successfully implementing seamless digital journeys


Sarah Ohle

Vice President, Strategy

Hero Digital

Kevin Rydberg

Managing Accessibility Consultant


Kevin Rydberg is responsible for guiding and supporting businesses and organizations on their journeys to create accessible websites. With more than 19 years of experience in the multimedia and web development space, including enterprise redesign and accessibility overhauls, Kevin is a critical partner for Siteimprove customers when it comes to creating successful and sustainable accessibility programs.

Jerod Greenisen

Product Marketing Manager