Go 1:1 or Go Home: Personalization at Scale in Financial Services
The financial services industry is being assailed from all sides by a new generation of digital startups, each one promising your customers better service, lower fees and less friction. The problem is compounded further by consumer brands like Netflix and Amazon whose responsive experiences train us to expect relevance across every interaction.Watch now
Why should you watch this webinar?
Financial services leaders need to understand this shift in client expectation, and drive initiatives that deliver personalized and even predictive digital experiences.
Join John Field and Andrew Flook, our customer journey and personalization experts at Episerver, for a deep-dive into how banks, credit unions, insurers and asset managers can engage and connect with their clients using 1:1 personalization.
In just 45mins, you will learn:
- Why Financial Services are so focused on Personalization & AI in 2020
- How to scale personalization without increasing manual effort for Web teams
- What is Content Intelligence and why it’s changing FinServ marketing
Product Marketing Manager