How Agile CMS Is Reshaping the Digital Experience Landscape

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About this webinar

Fragmented content systems with duplicated, decaying, or unsearchable content wreak havoc across enterprise organizations today, but a new flavor of CMS is arriving. The pendulum is swinging from content management systems that require deep developer involvement to “Agile CMS”, which satisfies both IT teams and marketing practitioners.

Agile CMS is a new paradigm for the management and delivery of content that emphasizes the ability for your content platform to distribute both inputs and outputs, and allow your team to collaborate freely.

Join Optimizely’s Senior Director of CMS Strategy, Deane Barker, and guest speaker Forrester Research Senior Analyst, Nick Barber, to unpack the promise of Agile CMS, and how organizations can speed up content creation and delivery.

The session will be deeply practical and give you actionable frameworks and research-backed suggestions so that your organization can be better placed to predict, understand and meet the needs of customers with Agile CMS.

In just 45mins, you will discover:

  • WHAT Agile CMS is in theory and the benefits it provides
  • HOW to leverage Agile CMS to repurpose content across different channels and campaigns,
  • And THE specific agile building blocks provided by Optimizely Content Cloud


Headshot image of Deane Barker

Deane Barker

Senior Director of Content Management Strategy


Nick Barber, Forrester

Nick Barber

Senior Analyst Serving Application Development & Delivery Professionals