How to reach prospects who are working from home
The COVID-19 crisis has profoundly impacted how B2B companies do business for the next few quarters. Overnight, traditional methods of lead generation - tradeshows, cold-calling, direct mail, face-to-face networking - have been rendered obsolete. Similarly, account-based marketing initiatives powered by IP-lookup and third party intent data solutions have lost their efficacy as buyers work away from the office in self-isolation at home.Watch now
Why should you watch this webinar?
Forward-thinking companies need to adapt quickly to drive pipeline during this time and figure out how to reach key prospects who are now working from home.
In this webinar you will learn:
- How companies such as TATA Communications, Hewlett Packard Enterprise and Vitality Insurance use first party intent
- New ways to accurately target and engage buyers that are self-isolating at home
- How to use content to understand the evolving needs of your prospects - before speaking to them
Senior Director of Personalization & Analytics Strategy at Episerver
Senior Director of Technical Strategy