Hype or not? Forrester research previews five of the top 30 buzzwords in retail

There is never a shortage of buzz in the retail industry when it comes to technology, transformation, and disruption. However, retailers and brands who have been in this industry long enough know that there is often a line between what’s possible and what’s practical - between what to do and what to do now.

Watch now

In this webinar, Brendan Witcher (Principal Analyst, Forrester Research) and Ed Kennedy (Senior Director of Commerce, Episerver) will examine the top five retail buzzwords of 2020, and the impact of COVID-19 in these areas.

In one hour, you will learn:

  • Why COVID-19 has made “omnichannel” a key imperative for retail
  • The importance of using Marketplaces to access new consumers
  • How to achieve scale through advanced automation, AI and machine learning

The webinar includes case studies from leading brands including Target, Heineken, The Home Depot, Amazon, and more.


Ed Kennedy

Ed Kennedy

Sr. Director of Commerce Strategy

Ed Kennedy has spent the last 10 years designing and implementing ecommerce platforms for consumer brands, B2B manufacturers and wholesale distributors. As a Senior Director of Commerce at Episerver, Ed is responsible for successful adoption of the Episerver platform by customers. Previously, Ed held leadership positions at eCommerce Agencies such as Gorilla Group, Guidance, and Luminos Labs implementing Episerver Commerce, Magento, and SAP Hybris.

Brendan Witcher

VP, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Guest speaker