Unlocking the Intent Data Code: Separating Fact from Fiction with First-Party Intent

Once you’ve been around marketing for a while you start to notice a  familiar pattern.  It goes something like this:  A  new concept emerges – people start to become interested – marketers take note of a burgeoning trend, accelerating rate of interest in that concept – vendors race to align their offering with that topic – mass confusion emerges. This pattern is so common that Gartner even coined a phrase around it: the Hype Cycle.

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Personalization

Why should you watch this webinar?

As a company selling tools primarily for marketers, we get asked a lot of questions from people at all stages in this cycle about “intent data”.

We’ve rounded up the most popular questions and are here to give it to you straight, so you can understand how intent data truly drives business results and what is merely ‘smoke and mirrors’.

Join Episerver as we cover in-depth:

  • How to make sense of first-party data 
  • How natural language processing works 
  • The building of an interest profile 
  • ID stitching across marketing automation 
  • How first and third-party data differ

Additional reading: Our “Unlocking Intent Data” guide helps to build a stronger foundation on the info the webinar covers.

Speaker

Kevin Li

Senior Director of Personalization & Analytics Strategy at Episerver
Episerver