The democratization of B2B Sales in 2020
As pre-COVID and COVID-accelerated trends come together, business models, and sales strategies across companies and organizations of every kind have been - and will continue to be - disrupted.Watch Now
Why should you attend this webinar?
B2B sales leaders who seize the moment will abandon traditional seller hierarchies, activate a wide range of employees on behalf of revenue goals, and find new ways to enable, organize, and motivate their teams to better meet the needs of current and future buyers. Similarly, their marketing counterparts are set to see new gains in a post-COVID world - if both sides capitalize on the new democratization of B2B sales.
Join your host, Nate Barad (Senior Director of Product Marketing, Episerver), and guest speaker Mary Shea (VP, Principal Analyst at Forrester) as they unpack the latest Forrester research on the shifts within B2B selling and the impact COVID has had on the acceleration of change.