Part of the series:
Unlock digital potential in B2B commerce to increase online sales

From Strategy to Activation: A B2B digital commerce success story

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About this webinar

According to Forrester, B2B ecommerce is expected to reach $1.8 trillion by 2023, which will account for 17 percent of all B2B sales in the US. This shows that, if done correctly, ecommerce offers a compelling opportunity for growth for B2B companies. Has your business made the shift to digital yet?

Launching an ecommerce channel can be a daunting task, but with the right strategy and tools in place, you can make it happen faster, more smoothly, and with less hassle.

Join us to gain valuable insights from the success story of a billion-dollar B2B distributor. Experts from Optimizely, PunchOut2Go, and Xngage will be discussing how manufacturers and distributors can remove barriers to implementation and accelerate growth profitably.

Register for this webinar to learn how to

  • Choose the right technology to implement and activate your digital commerce strategy
  • Successfully launch in ecommerce while maximizing organizational value through strategic digital initiatives
  • Streamline your operations for improved efficiency, increased revenue, and cost savings


Mike Bernard

Vice President of Product Marketing


Mike is a seasoned SaaS and B2B marketing leader. He has held various marketing leadership roles at companies like Reeher, Relationship One and Insite Software, where he was CMO. Mike has 10+ years of experience in demand generation, marketing operations, all things digital and leading strong teams. He is passionate about using creative storytelling to create content that resonates with people and using technology to disseminate that content. All the while, collecting and analyzing the data to make better informed decisions. Mike holds a B.A from the University of MN, Morris in economics and political science and an M.A. from Bethel University in theology and philosophy. Mike is passionate about Victorian architecture, reading biographies, happy hour and his family.

Joe Albrecht

Managing Partner and CEO of Xngage


Managing Partner and CEO of Xngage, Joe Albrecht has decades of leadership in e-commerce execution. He is passionate about helping B2B and Omnichannel businesses to compete digitally and is razor-focused on creating the most desirable digital services offering in the industry.

Brady Behrman

Chief Executive Officer


PunchOut2Go Co-Founder Brady Behrman has served as CEO since 2011. He sets and safeguards PunchOut2Go’s mission of reducing cost and complexity for organizations leveraging procurement technologies. Guided by Brady's vision, PunchOut2Go has earned recognition as a global leader in B2B integrations, receiving multiple industry awards. Prior to his current role, Brady founded a Virginia-based web development and marketing company and served as its President from 2001-2014, maintaining a 100% customer retention rate by delivering specialized solutions that drove client success.