Unlocking Netflix-Like Digital Experiences in Banking with Jim Marous

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About this webinar

Financial institutions have faced unparalleled disruption, especially in digital. Are you prepared to embrace change and maximize the potential of your website, online banking and mobile channels? Binge-worthy, personalized content is not reserved for the Netflix’s of the world – even banks and credit unions can unlock this potential. In fact, when banks and credit unions combine the power of cloud-based infrastructure and personalization capabilities, they increase sales and engagement exponentially. Join Kevin Li, Sr. Director of Personalization from Optimizely and Jim Marous, co-publisher of The Financial Brand and host of the Banking Transformed podcast as they discuss how to achieve a new level of digital experience in banking. 



We'll cover

  • The “personalization paradox” in banking
  • The importance of digital content
  • How financial institutions can create personalized experiences at scale across all channels
  • Spotlights on organizations who are successfully delivering Netflix-like experiences


Kevin Li

Senior Director of Personalization & Analytics Strategy


Jim Marous

Jim Marous

Co-publisher of The Financial Brand and the owner and publisher of the Digital Banking Report