Why Content Projects Fail

It would be great if all content marketing and content strategy projects went off without a hitch and everyone acted rationally during both the planning and execution. But that’s not what usually happens. Lots of content projects fail, some slightly, and some miserably.

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Why should you watch the webinar?

Drawing on two decades of experience with these projects, Deane Barker, Senior Director of Content Management at Episerver, will consider the reasons why our projects don’t always go as planned. They range from humorous to tragic, in an honest, down-to-earth presentation that Deane developed long before he joined Episerver.

Join us for a look into project excellence and dysfunction, from the trenches with someone who’s been down this road hundreds of times - and come away with a whole raft of strategies and tactics to avoid those same pitfalls.

In just 45mins, you will learn:

  • The key signals to look for when a content project is about to go wrong
  • How to manage failure and redeem content initiatives
  • Frameworks to reduce the likelihood of content project failure

Headshot image of Deane Barker

Deane Barker

Senior Director of Content Management Strategy
Episerver

Deane Barker is the Senior Director of Content Management Strategy at Episerver, a digital experience vendor. Prior to Episerver, Deane spent 14 years consulting and selling services as a founding partner of Blend Interactive.