To assess the effectiveness of the mobile-optimised websites and apps of Britain’s top ten retailers and how consumers and marketers are responding to the increasingly mobile nature of the internet and an app-based economy, EPiServer surveyed over 1,000 people in the UK about their views on the features that are important when using a mobile website:

- How consumers are engaging with mobile internet

- What marketers are doing to meet the mobile demands

- How UK's top retailers are approaching mobile

- Seven steps to a successful mobile strategy

Download this report to find out what consumers want from mobile devices and how to develop a mobile strategy that is geared to success.